J CREW AND THE BOARDWALK OF SHAME
Did anyone notice the lauding of J Crew at their “eco-friendly” choice of runway material? The giant retailer constructed a platform out of reclaimed timber taken from the boardwalks of Coney Island, Rockaway Beach and Atlantic City. Taken by Hurricane Sandy, that is.
What? Isn’t that kind of stomping on ruined lives? Has head women’s designer Tom Mora TALKED to anyone who actually lived through Sandy in those neighborhoods? We have, and “Californian beach culture and the Venice Lido circa 1900” (his inspirations) are not what comes to mind. “In L.A. it’s eternally sunny,” he said, “and that brings on a completely easy energy.”
Talking of energy… Unfortunately, the timber was the only sustainable aspect of the Spring 2014 collection, since J Crew is far behind in the transparency-ecology stakes.
Therefore, we conclude, this is nothing but another incidence of Fashion mindlessly appropriating image in the service of commerce. Boo.
(Oh and anyone know what happened to the timber after the show?)