Above, left: Vintage Hermes bag, via BoF. Right: Vintage Hermes bag, via ReFashioner

We’re loving this Business of Fashion article ‘The Art and Science of Valuing Vintage’ because it gives a head nod to what we call ‘The Hunt’:

Many enjoy the special feeling of discovery that goes hand-in-hand with buying vintage. Others see vintage as an opportunity to make a statement against the artificiality of modern consumerism. They crave the authenticity that comes with owning an item from the past. Still others relish the attention to detail and high-quality craftsmanship of vintage fashion and accessories.

There is a sort of artificiality with modern consumerism, especially when nearly everyone has one item too many in their closet.  The focus is constantly on the now, whereas vintage collecting prizes the history, lineage, and “sweat and tears that went into its design”. 

We couldn’t agree more. But we also believe that the consumer is not completely barred from adding to the history of an Hermes bag or spectacular gown; where and how you wore it matters, too.