Like, whatever #NYFW.  Get into pyjamas.

It seems that the goal of getting dressed these days has become purely one-dimensional: for digital documentation. New York Fashion Week is now, more than ever, about the online whirlwind that surrounds it, and about being seen and photographed seeing what is being seen on the runway. 

Fashion bloggers, editors, stylists, interns, wannabees, tweets, runway and street style instagrams of models, even photos of photographers create this eerie, Foucaultian power structure where everyone is forced to dress for each other’s cameras.

The fashion week question:

If a well-dressed woman walks out on the street and no one is around to photograph it, is it still style?

Yes! The best part of fashion week is when it’s over. You’ve had the whirlwind, and a bit (lot?) of inspiration. Now there’s time to reflect, and dress for yourself –not as if Scott Schuman were hiding round the corner on Houston Street. So often the ones with the coolest style are the ones who care the least–take the Shanghainese public-pyjama wearing phenomenon…

While the trend (and we use the term loosely) has been criticized by the Chinese government as being uncivilized, it-girl Alexa Chung for one has taken the look and turned it on its head for her Madewell collection. Heralded as one of the top spring trends last year, it still seems that most people have been less than daring with public PJ-wearing.

We’re here to encourage everyone to get over themselves and into some silly silky daywear. It’s time to metaphorically let your cameras and iPhones sleep.  Pair a pretty paisely pyjama top (like this beautiful vintage one) with some tuxedo leggings, heels, and suddenly you’re looking cool and comfortable.  No one has to notice–unless they do. And in that case, just start a public pyjama hashtag on Pinterest/Twitter/Instagram. Or just go naked like this lady.

#you’rewelcome